Rolex, the undeniable crown in the watch arena. A brand synonymous with luxury, prestige, money, class, achievement. Show the crown and almost everyone knows the brand. Its the epitome of perfect brand equity, positioning and recognition.
However, behind the brand stands an unparalleled tradition of innovation, and pushing new frontiers. Rolex has came up with new and improved metals to use in its watches, improving the accuracy, durability and the reliability for it to live up to the Rolex brand.
Here, we will list some of Rolex SA in house developed metals explaining the base metals in it and its properties.
Parachrom :
An alloy of Niobium and Zirconium, fused together at 2400C in a vacuum foundry. Its an immensely brittle metal and difficult to machine. Its main properties is that its totally non magnetic and will not be affected by magnets at all. Rolex has perfected the technique to turn it into hairsprings, the heart of the watch. Parachrom hairsprings are fitted in all new production Rolexes.
Rolesor:
A Rolex term for the combination of 904L steel and 18ct gold models.
Rolesium:
A Rolex term for the combination of 904L steel and 950 platinum models. First introduced in the Yacht Master II.
904L steel:
A special grade of stainless steel that is extremely hard, corrosion resistant and strong. Its difficult to machine and form, but it holds the polish well and is rather difficult to scratch.
Everose Gold:
An alloy of gold, namely rose gold developed in house by Rolex. This grade of rose gold is able to retain its rose color for eternity. Normal rose gold will lose its color if it contacts chlorine, but Everose Gold remains the same.
Cerachrom:
A ceramic material that is designed to offer everlasting beauty and functionality even in the extreme conditions. Its a combination of ceramic and gold or platinum. Exclusively used in bezel inserts.
No comments:
Post a Comment